In-house Photography and Outsourced Photography Essay

In-house Photography and Outsourced Photography - Essay Example They introduced the key factors as - Management, Strategy, Technology, Economics and Quality. To add more to these choice focuses the creator presents the contentions by Lankford and Parsa (1999. pp310-312) who demanded that an association ought to think about economies of scale, powerlessness to deal with the capacity in-house, vital realignment, requirement for center around center business, short and long haul money related points of interest, and effect on organization's intensity when choosing for redistributing. Roy and Aubert (2002. pp32-33) introduced a solid articulation on re-appropriating choice expressing that re-appropriating would be proper for exercises requiring non-vital assets while exercises connected to key abilities ought to be enviously kept in-house. They contended that the business basic procedures, data and scholarly properties of the associations ought to be kept out of the redistributing system and the association ought to consider re-appropriating just tho se work that doesn't contain the key abilities of their plan of action and don't welcome any legitimate difficulty for the association if there are breaks by the re-appropriating merchant. They introduced the accompanying model of re-appropriating choices: As introduced in the figure, the creators contend that redistributing ought to be done distinctly for those parts of the business that have deliberately low esteem and have lesser nearness of vital assets. In light of the contentions and observational speculations by these researchers, the creator presents the accompanying choice standards for Kudler Fine Foods for re-appropriating photography: (an) It ought not be a piece of the inner business competency of the association. (b) It ought not contain high vital worth or high worth vital assets. (c) There shouldn't be any legitimate issues. (d) It should bode well for the association. (e) The innovation is excessively perplexing and costly to be taken care of in-house (f) The capacity is too intricate to possibly be taken care of in-house The creator presents an examination of photography redistributing versus in-house for Kudler Fine Foods in the ensuing segments. Upsides and downsides of redistributing the photography to an expert picture taker or making the framework to take the photos in-house Before we contend on whether photography ought to be redistributed by Kudler Fine Foods, it is essential to decide whether this is basic for the business. The essential goal of photography in the matter of Kudler Fine Foods is to publicize the pictures of real natural results of the store on the Internet and in the Print media. Apparently the genuine reason for Kathy Kudler is to improve the upper hands of the store. Subsequently, the photography may require part of interior comprehension of the business and items and may request advancements and thoughts from the inner representatives who have endeavored to carry the stores to this degree of progress. It might be smarter to build up the

Coronary heart disease in London

Coronary illness in London Death rates because of coronary illness are expanding in the London and its one of the district Newham. Newham has second tallness paces of early passing because of cardiovascular illness (Newham PCT 2007). 68% of all out populace are South Asian root ( Newham, 2008). This eassy is look at the dissemination of coronary illness among the South Asian people group in the London district of Newham. It will look the demography and ethnicity of district by utilizing different epidermiolgical information to follow the circumstance of coronary illness among the different network of South Asian ethnic groups.It will likewise disscuss the death rates because of coronary illness in various precincts of London. What's more, it will likewise disscuss the social and different components that is responseable for coronary illness in the South Asian populace in the district. What's more, finally it will talk about the different worldwide, national and nearby strategies and from the different help hol es it will give some proposal and finished with end. Coronary illness is the one of the primary driver of death in the entire world, bookkeeping 18 million demise s every year (33% of absolute passing in every year) (World Health Organization, 2001 ). Death rates differ significantly between nations, being lower in Japan and Mediterranean nations, for example, France, Spain, Portugal and Italy, and most noteworthy in eastern European nations, for example, Latvia and Lithuania (World wellbeing association). Around half of these passings are from CHD and further 25% from stroke. Cardiovascular illness death rates in the UK are as of now among the most noteworthy on the planet, representing 36% of unexpected losses in men ( those matured less then 75 years ) and 75% among ladies . (sara stanner, 2005,p1 p5 ) Death rates from coronary illness are higher in south Asian (Indian, Pakistani, Bangladeshi) people than all inclusive community of United Kingdom. Over all the age gatherings, the passing rates are 40% higher in south Asian people gr oup, with a two crease overabundance of passings in south Asian men before the age of 40. South Asian ladies are influenced at later stage. The high passing rates because of coronary illness are basic element of all the primary gatherings of originating from south Asia. ( Paul McKeigue Leena Sevak, 1994, p1). London, the capital of England and U.K, is the universes ninth biggest city. It has 32 wards, of which 13 are arranged in the internal London and 19 are arranged in external London. It is the second biggest locale as far as complete populace, representing 12 percent of the UK all out. There were 7.6 million occupants in 2007.( National Statistics 2009 ). Newham is one of the districts of London. The number of inhabitants in Newham is around 262,116 of every 2008. The age structure of the number of inhabitants in Newham is dominatingly youthful as appeared on the fig1 Source: Joint Strategic Needs Assessment 2008 Just 8% of populaces are more than 65 years of age, contrasted with national normal of 16%. This is the subsequent lower extent of more seasoned individuals in the country.35% of populace are under 25, most elevated extent in the nation. 22% populace is under 15 years of age, contrasted with national normal, which is 18%.The populace of Newham is evaluated to have developed by 7.5 % between the 2001 National Census ( 243,891) and 2008 ( 262,116 ). 66% (68%) of populace of Newham are normally BMI gatherings. The biggest gathering was evaluated to be South Indian (32%) of which Indian (12%), Pakistani (10%), Bangladeshi (10%).There is likewise huge quantities of Black African(15%) and Black Caribbean(7%) individuals in 2006. Countless individuals who live in this district originate from outside of the UK. 38% of wards populace was brought into the world outside of the UK. This incorporates countless individuals who came as haven searchers or displaced people. There is a checked change in the ethnic sythesis of wards in Newham somewhere in the range of 1991 and 2001. There was a reverse connection transport between the extent of White occupant and Asian. Regularly, the wards with high extent of white inhabitants had a low extent of Asian occupants and the other way around. For instance, in Green Street east ward 65% was Asian where just 16% was white inhabitant. In contract, in Roy al dock, 61% of populace was white and just 7% was Asian (Newham, 2008) Ethnicity by ward in Newham Source: Joint Strategic Needs Assessment 2008 Coronary Heart Disease is the significant reason for death in the South Asian populace in the UK and the passing paces of South Asian populace due to CHD is higher than the indigenous white populace which is expressed 46% higher in men and 51% higher in ladies in the south Asian people group in the United Kingdom. Other than the demise rates between the South Asian people group and rest of the populace is expanding they by day because of moderate diminishing paces of mortality in the South Asian people group as opposed to the remainder of the populace ( DOH, 2003). Coronary Heart Disease is pervasive among the South Asians. South Asian individuals conceived in India, Bangladesh, Sri Lanka and Pakistan are around half increasingly powerless to pass on rashly from coronary illness than everyone. A joint report by NHS and British Heart Foundation said that it isn't totally revealed why South Asian endured more coronary illness than the other gathering of populace. There is a few specula tion have been advertised. For instance, South Asian are hereditarily progressively inclined to have coronary illness and their back ward financial position may likewise put them at higher hazard. Other hazard figure regular South Asians are elevated level of smoking ( Particularly among the Bangladeshi men ), low exercise rate and taking high fat eating routine and low admission of food and vegetables. Notwithstanding enduring significant level of coronary illness, proof demonstrates that Asian people group will in general be analyzed at late phase of the infection and that leeds to less fortunate endurance rates ( DHSSPS, 2004). . The death rates because of coronary illness in most denied 20% territories of England is almost 60% higher than the death paces of the least 20% regions of England for both sex between 2001 to 2006. The most defenseless gatherings in the United realm for coronary illness are the South Asian people group. Contrasted with national normal, men conceived in Pakistan or Bangladesh who live in UK are more than twice possibility of kick the bucket because of coronary illness ( British Heart Foundation, 2009). A few hazard factors that causes the coronary illness is distinguished after broad measurable investigation. There are a few hazard factors pointed by the American Heart Association of which a portion of the hazard variables can be altered or treat ed and a portion of the hazard factors are not, reasons for this hazard factors are idiopathic. The significant hazard factors that cant be changed are typically expanding age, sex and the innate factor. Above 83% of individuals, who kicked the bucket because of coronary illness are generally over 65years old. Men are progressively powerless against coronary episode then ladies and they are building up the coronary illness beginning period of the existence then ladies. The third hazard factor is genetic, implies the youngsters are more danger of creating coronary illness in their life whose guardians are experiencing coronary illness too (American Heart Association, 2009). The other significant hazard factors that can be altered, controlled or treated to fix are talked about underneath: SMOKING: The individuals who smoke for the most part put themselves 2-4 times more hazard to create coronary illness then the non smokers (American Heart Association, 2009). South Asian individuals typically smoke more than the general overall public. Be that as it may, the degree of smoking may contrast in different ethnic gatherings. The degree of smoking is generally high in Bangladeshi people group and especially in more established individuals. 42% individuals in Bangladeshi people group are smoker, where just 27% of overall public are smoker. 70% of the more established men in Bangladeshi people group matured 54-70 are typically smokes and the level of smoker in the age scope of 30-49 is 54%. Smoking degrees of South Asian ladies are a lot of lower than South Asian men and lower than the ladies who smoke when all is said in done populace. In any case, there is stamped number of Bangladeshi ladies (14%) are typically smoking cigarettes (DOH, 2004).Chewing tobacco is basic in Bangladeshi people group .19% of men and 26% of ladies in the Bangladeshi people group are attached to biting tobacco. Biting tobacco is the fundamental tobacco item among the ladies of Bangladeshi people group ( British Heart Foundation, 2002).Fig-4 shows the predominance of smoking in Newham, where 46% Bangladeshi men and 33% Pakistani men are smoker and among the ladies the rate is Pakistan 4%, India1%, and Bangladesh 1% ( Savings life 2007). DIET : The one of the fundamental explanation of high predominance of coronary illness in UK is undesirable eating regimen. Individuals admission a lot of soaked fat in their eating regimen and utilization of vegetable and natural product. All out vitality get from the fat by grown-ups is falling in an exceptionally moderate rate, 40% in mid 1970s and now it is around 37%. Presently the food propensity for the populace is changing and level of taking soaked fat are tumbling from around 19% to around 15%. Interestingly, 88% of men and 83% of ladies despite everything taking immersed fat higher than the ordinary level. The individuals are eating all the more new natural products since 1940s yet the degree of taking vegetable is going low. Presently a days just 13% of men and 15% of ladies are taken the perfect measure of foods grown from the ground in UK. Among the minor ethnic gatherings, Indian and Pakistani people are taking adequate measure of natural products (British Heart Foundation, 2 009).Normally, Bangladeshi people are enamored with red meat and seared food so their admission of red meat and singed food is higher than the other network. Then again, the men and the ladies of the Indian people group take red meat less every now and again and Indian men are not enamored with singed food. This food propensities influences the general fat score. The most noteworthy fat score in men is nat

Hip Hop and Rap Music Essay -- Music Research Paper Rap Hip Hop Essays

Hip Hop and Rap Music Presentation Now and again another style of music rises that overwhelms America and comes to speak to the age that grows up with it. In the 50's it was rock'n'roll, trailed by the Motown sound of the 60's. The 1970's brought people music and disco, and in the 80's it was rap. Maybe no other type of music has crossed the same number of limits and become an extension between America's numerous societies as rap has. Let's be honest, on the off chance that you tune in to any present or some old rap/hip bounce CDs in America there is constantly an introduction which makes ready for the remainder of the melodies and gives you a sample of what the CD will resemble. I am going to attempt to do that here, much the same as any rap CD. Albeit some probably won't know it, there is a contrast among rap and hip-jump. Rap began first and in the long run hip-bounce fan out from it. Rap music is additionally rhyming with increasingly foul words with progressively crude beats, a few instances of rap could be Dr. D re, Tupac, Notorious B.I.G., Mobb Deep, Ice Cube, DMX, Wu-Tang Clan, Eminem, and Nas. Hip-Hop is increasingly famous with not as much profanity and more up beat move beats, a few instances of hip-jump could be Nelly, Ja Rule, Outkast, P Diddy, Jay-Z, Busta Rhymes, and Ludacris. Hip-bounce is a term that is characterized as the sponsorship music for rapping, which is made out of a collection of selections or tests from different tunes (Glaser). The way of life of rap is regularly comprised of spray painting splashing, break moving, and turntables. Hip-bounce and Rap speak to the way of life of African Americans and Caribbean history, personality, and network. Rap developed from African individuals when all is said in done and blacks conceived in the U.S. specifically. The starting points of rap can be followed to West Africa where tribesmen held men of words in high... ...ir garments lines http://www.etonline.com/big name/a2256.htm From the Ghetto †¦.. To the Runway http://rap.about.com/library/week after week/aa052501a.htm Hip Hop Meets Fashion http://www.citypaper.net/articles/111199/ae.pik.hiphop.shtml TMD 402G The Future of Fashion http://www.uri.edu/hss/tmd/tmd402G/sem.sum/subculturey.htm Urban Clothing Changes from East to West http://urbanclothing.netfirms.com/snoop_dogg_clothing.htm Teachout, Terry, National Review, Bad Rap February 22, 1999, Vol. 51, issue 3 Speerse Chris, Hip-Hop: Its Roots and Its Future March 30 2003, www.geop.itu.edu.tr/~onur/hiphop/rap_hh.html Snares, Bell. 1993.Seduced By Violence no More In Transforming an assault culture Minnedapolis: Milkweed Editions American Academy of pediatrics, Impact of Music Lyrics and Music Videos on Children and Youth. April 1, 2003. www.aap.org/strategy/01219.html

Finding Work From Research Writers

Finding Work From Research WritersFinding work from research writers can be difficult, but if you are doing this type of work, you need to be very patient. If you are an expert on something, then you can get hired for what you do, but if you are just an unknown, then you need to understand that you will have to keep looking for other opportunities.Research writers need to have some research behind them. This is part of their experience. This will include such things as taking some time to read other authors' works and to do some basic research. These writers can be considered part of the search committee for whatever research projects that you have been assigned.One of the most common kinds of research writers is for research, like medical studies. These writers will look into different ways to figure out how to use the human body for medical purposes. They can be provided with studies to read or they can make use of internet resources to find their research material. They can also b ring in their own sources and use them in their research.Another group of writers for research include people who work in social media, websites, and so on. These writers can be found on major social media sites like Twitter, Facebook, or MySpace. There are also writers who specialize in search engine optimization (SEO) and online marketing.Writing about the natural world can also be considered a type of research. This is different from research in the clinical or medical sense. There are more people that will come out to you and ask you to look into the natural world for something that they are interested in. The most common things they do is write a scientific article, or they may write about geology and suggest ways to interpret it.Writers who are well versed in working with the natural world are generally called 'ecologists.' This includes people who specialize in dealing with ecology, forestry, and other such areas. They can also be found writing articles on drugs and chemicals . There are some writers who can give you ideas that are in the field of anthropology.Regardless, of what research writing you do, you should always be prepared for that it will require some preparation and research on your part. Research writers are extremely important, especially to those companies that want to know the best ways to deal with the natural world. Just because they are in a position to help you, it does not mean that they are qualified to help you.

A Modest Proposal Essay - 1335 Words

Matt Peyton Mrs. McLelland AP Literature and Composition - 2nd November 11, 2017 Psychoanalytical New Criticism For all of time people comprised of evil ideologies have inhabited the earth, lurking in the shadows of the honest people in the world. Despite the suffering of others, power and personal gain is the ultimate goal of these corrupt human beings. Through the lens of new criticism, the two pieces of literature, Brave New World and â€Å"A Modest Proposal,† use literary devices such as imagery and diction in order to develop a theme which relates to this proposition that many human beings squander in the evils of the world because both stories deal with personal gain and power even if it calls for the suffering of others. While†¦show more content†¦This is also apparent in the story titled â€Å"A Modest Proposal†. In this story titled â€Å"A Modest Proposal† Swift uses imagery in order to make his proposal clear to the reader, which begs the question, â€Å"Is sacrificing the poor for the well being of the wealthy a polite decision?† Swift makes the statement, â€Å"a young healthy child well-nursed is at a year old most delicious.† (Swift 129). This imagery composed statement is not one that a person with good morals and an honest mind set would state, which adds to development of this story’s theme. This is similar to John in Brave New World being compared to an ape because Swift also relates to animals. In this statement, Swift proves to have a mindset comparable to a black widow because these spiders have the characteristic traits of cannibals, and Swift shows these traits in saying that he prefers a healthy child to feast upon, rather than an unhealthy one. In the two pieces of literature titled Brave New World and â€Å"A Modest Proposal†, the authors use symbolism in order to make the two themes that are alike in similarity more apparent to the reader. In Brave New World the one goal that the leaders of the World State had was complete control and power of society. W ith this being true, at any moment someone notices independence, the consumption of drugs begins. It is like second nature toShow MoreRelated A Modest Proposal Essay2330 Words   |  10 Pages Have You Eaten Yet?: Swift’s Final Solution amp;#9;As a lately favored eighteenth century essay, Jonathan Swift’s amp;quot;Proposalamp;quot; has been canonized as a satirical model of wit. As will be discussed shortly, Swift’s essay is often seen as an allegory for England’s oppression of Ireland. Swift, himself and Irishman (Tucker 142), would seem to have pointed his razor wit against the foreign nation responsible for his city’s ruin. Wearing the lens of a New Historicist, however, requiresRead MoreA Modest Proposal Analysis Essay1465 Words   |  6 PagesA Modest Proposal Literary Analysis By J--- ----------- J--- ----------- Mr. H----- Period 6 2 May 2011 Jonathan Swift’s Use of Satire and Exaggeration Satire is a form of literature in which an author tries to demonstrate his or her point of view by ridiculing. The author uses heavy irony and sarcasm in order to criticize a social issue. A perfect example of a work of satire is Jonathan Swift’s A Modest Proposal. In this satirical essay, Jonathan Swift attacks on the issue of theRead MoreSatire Modest Proposal Essay837 Words   |  4 Pagesupon deaf ears and change can be slow or non-existent. However some social commentators, such as Jonathan Swift in his pamphlet A Modest Proposal, use clever, targeted, and ironic criticism to bring the social state of Ireland to the attention of indolent aristocrats. He accomplishes such criticism through satire, specifically Juvenanlian satire. Swift’s A Modest Proposal stands as a perfect example of the type of satire that plays upon the audience’s emotion by creating anger concerning the indifferenceRead MoreA Modest Proposal Essay1095 Words   |  5 PagesJonathan Sw ift’s satire, â€Å"A Modest Proposal†, Swift writes about the starving people of Ireland in the early 1700’s. He makes a wild and absurd proposal to help remedy the problems of overpopulation and poverty. Swift wants to make a political statement by using the â€Å"children† as satire to grasp the attention of the audience - the English people, the Irish politicians and the rich – and make them aware of the political, moral, and social problems. In â€Å"A Modest Proposal†, Swift’s arguments are presentedRead MoreA Modest Proposal Essay586 Words   |  3 PagesA Modest Proposal Since the beginning of the 19th century, America has had to deal with the on going problem of drugs. 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Students have been reduced to plowing and shoving their way through people in order to possibly makeRead MoreEssay on A MODEST PROPOSAL584 Words   |  3 Pagestheir cruel and inhumane treatment of the papists, or poor Irish Catholics, through both political and economic oppression. This is seen when the author’s â€Å"persona† believes that England would be more than willing to eat the Irish poor even if such a proposal had never been suggested, saying that, â€Å"†¦I could name a country which would be glad to eat up our whole nation without it.† Being a son of pauper parents, as well as having spent years in Ireland, he first handedly experienced poverty-stricken Ireland

Early Childhood Care And Education Affect Cognitive...

Burger, K. (2009). How does early childhood care and education affect cognitive development? An international review of the effects of early interventions for children from different social backgrounds. Early Childhood Research Quarterly, 25, 140-165. This article is about the effects of early interventions for children who come from different social backgrounds. Data was taken from various preschool programs in the U.S. and different countries to see if there was indeed a connection between the quality of care and the child’s cognitive development. This review also looked at whether these preschools offered educational opportunities for these children. DeHart, G.B., Sroufe, L.A., Cooper, R. G. (2004). Child Development. New York, NY: McGraw Hill Companies, Inc. This is a book that was written about child development from birth through adolescence. This book gives extensive information on the context of social, cognitive, physical, and emotional development as well as language, thinking, and developmental psychopathology. The authors looked into the child’s environment and day care and also discussed the arrangements for children in day care and the impacts of child care on the child. Upon doing research, the authors found that the timing of entry, the time spent in child care, and the quality of the child care were all important factors in the child’s development. Faw, T., Belkin, G. (1989). Child Psychology. New York, NY: McGraw Hill Publishing Company. The authorsShow MoreRelatedInfancy and Early Childhood Development1399 Words   |  6 PagesInfancy and Early Childhood Development Cynthia Miranda PSY 375 July 2, 2012 Dr. Aneta Bhojwani Infancy and Early Childhood Development Every human being begins developing in one way or another, from the moment they come into this world. 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The kind of parent-child rapport obtained can also hinder these developments if the relationship fails to fulfill the common day-to-day necessities of a child while he or she goes through developmental changes. After much deliberation, reading and research it is to no surprise that the kind of

Strategy Case Analysis of AndFound for VV and Reza - myassignmenthelp

Question: Discuss about theStrategy Case Analysis of AndFound for VV and Reza. Answer: Introduction Presentation of the Case The strategies adopted by an organization should be in alignment with the vision and values of the organization (Gamble and Thompson 2014).The case is about AndFound, an online platform for connecting investors with selected start-ups. The main actors of the case are VV and Reza, the founders of the online platform. The service of AndFound was launched in 2012 and it gained immense popularity among users. AndFound was first started as a blog which provided entrepreneurs useful information on how to find funding and entrepreneurs soon approached VV and Reza and were seeking referrals to angel investors. VV and Reza thus decided to make use of the information collected from investors, for instance the past funding history of investors and the kind of business they were interested to fund was analyzed. The next step for VV and Reza was to develop technology for their online platform. This online platform helped the start-ups to create online profiles like Facebook pages. Investors could search for entrepreneurs using filter criteria, for instance, they could filter entrepreneurs who have studied in MIT or Harvard but the services of AndFound was free. Instead of worrying about the revenue VV and Reza focused on the growth and quality of their business (hbr.org 2017). An organization must analyze its mission, values and vision before implementing major strategies (Hubbard, Rice and Galvin 2014). Discussion Presentation of the Problem in the Case Organizations should analyze its current strategies to create operational efficiency and gain competitive advantage (Harrison and John 2013).AndFound managed to raise seed capital from angel investors and a foundation, however after the first round of seed funding, the organization did not raise a single penny. It is difficult to build a two-sided capital like AndFound which comprises of entrepreneurs on one side and investors on the other side. In the initial years of business, focus of AndFound was to increase the customer base and improve the experience of its users. The founders of AndFound VV and Reza were of the opinion that if they charge money from the users of the site; it would drive away high-caliber entrepreneurs and investors. They wanted to make their site valuable to the start-up community and had the firm conviction that they would manage to find some way to fund their business later. But the problem with the case is that investors prefer to see cash flow potential of a business. On the contrary AndFound was not chasing revenue, instead they wanted to deliver best and free services to customers. VV and Reza were stuck in a dilemma about the timing to raise funds for their business and they discussed about which business model to follow. VV feared that if their business does not adopt the revenue model, it would not mature (hbr.org 2017). The strategic choice of a start-up organization is of paramount importance for its success (Hill, Jones and Schilling 2014). For a start-up organization, the strategic choice is important as the organization has limited resources (Peppard and Ward 2016). Presentation of different option and pros/cons of each option The process of monitoring and implementing strategies are of paramount importance for an organization (Morden 2016). Talent Portal is a source by which AndFound can generate revenue. A section of the AndFound site was set up by VV and Reza to connect jobseekers with start-ups. The start-up organizations could apply filter to select the potential candidates for their organization and AndFound could make around 2000 introductions every week for 30,000 candidates and this amount can enable an organization to save around $25000 in recruitment fees per candidate. However, AndFound provided this service for free but this service can be a source of cash for the AndFound (hbr.org 2017). Pros-This option is in alignment with the mission of AndFound to connect investors with entrepreneurs. Cons- This business is not a core business of AndFound and the online platform will face competition from recruitment agencies. VV and Reza can generate revenue from the tools and documents that they have developed to make the funding process easy for entrepreneurs by connecting them with investors. Most of the features and services in the online platform are available for free, for instance, the online platform provides valuable information in the form of blog posts, but AndFound can set up a paid membership or charge subscription fees from users to access the services. AndFound has many active and engaged investors and start-ups companies in the site, VV and Reza should have the confidence that they have already created a sustainable online platform to connect entrepreneurs with investors and have gained the trust of consumers (Stead and Stead 2013).Customers are already getting great value from the online platform, so they will definitely understand the need of AndFound to grow into a sustainable business. Users will definitely pay for some of the services and features of AndFound if VV and Reza are transp arent about the fees (hbr.org 2017). Pros- AndFound can take leverage of its Customer Perceived Value and charge fees for some services. Cons- Monetization efforts can alienate customers. Option 3 AndFound has partnered with one broker-dealer so that small investors can easily invest in micro VC funds rather than individual start-ups. Andound was providing services to customers as a facilitator without charging any money from them, but it can charge the broker dealer a percentage of the fees. Pros- This option can generate revenue for AndFound. Cons- Paid products can generate less word-of-mouth. Option 4 The other option is to offer a product that can help angel investors utilize their expert knowledge by aggregating funding from other angels on the online platform. Each of these investments could be structured as a separate fund. AndFound can charge a portion of the profit from the investors when they make money upon cashing out (hbr.org 2017). Pros- AndFound can learn about customers willingness to pay. Cons- This method can halt momentum of business temporarily. Option 5 Starting with a Token Fee The 10,000 users of the site could be charged $ 2.29 a month. Only this meager amount of money can result in a revenue of $300,000 a month or $3.6 million a year (hbr.org 2017). Pros- $ 2.99 is a very small amount for the value that AndFound is creating. Cons- This is only an interim source of operating funds Option 6 Subsidize one side of the market AndFound has another option to charge fees from investors but the services for start-ups should remain free (hbr.org 2017). Pros- This option can help AndFound experiment with revenue sources. Cons- This option cant be adopted as a long-term revenue model. Option 7 Focus on the product VV and Raza can adopt the Facebook approach of building a great product first then worry about revenue later. AndFound has an incredible database of investors, so if they focus on building a great product, they will find sources to fund their business in future (hbr.org 2017). Pros- This option is in alignment with AndFounds vision and mission. Cons- Without experimenting with revenue options, the business of AndFound can never reach maturity. Conclusion The Preferred Strategic Option A hierarchy of strategy statements is mission, values, vision, strategy and balance scorecard (how to monitor and implement the strategy).According to me, for a start-up company like AndFound which performs in a rapidly growing sector, six months is a century to adopt the revenue model. Most of the tech companies charge fees from inexperienced entrepreneurs who try to raise funds for their business like FundersPlatform that charges exorbitant fees from the entrepreneurs.But AndFound has set up a trustworthy and transparent business platform and users which include investors and entrepreneurs have been using the site since several years. AndFound should stick to its mission of making the fundraising process transparent and providing the entrepreneurs greater access to capital. AndFound has already gained Customers Perceived Value (CPV) and should start testing revenue strategies. The organization cant live on seed capital forever. VV and Reza should contemplate on how and when they ca n introduce paid features to AndFound. For instance, the best option for AndFound could be to charge fees from non-core activities for instance, the Talent portal of AndFound. A quarter to a third of a new hires first year salary is paid by Companies to a professional recruiter. So such business organizations will definitely pay AndFound a fee for similar services. Thus AndFound can keep its core business free for its users but can make non-core activities like the Talent portal chargeable. By this process, AndFound will not deviate from its noble mission of connecting entrepreneurs with investors, at the same time VV and Reza will be able to experiment with different revenue options on a small scale by targeting segments of users of AndFound. This will help AndFound to maintain commitment to core business model and generate revenue simultaneously, because AndFound cant rely on seed capital forever. This option can enable AndFound to ignore traditional industry boundaries and produc t definitions and to focus on creating value as well as to focus on customers experience. AndFound must consider its perspective (mission), position in the industry, plans and goals and patterns of action for successful implementation of strategy .The intended strategy for AndFound is to connect entrepreneurs with investors through an online platform by providing free service. The emergent strategy of AndFound should be not to commit to a revenue model but to experiment with interim sources of revenue like the Talent Platform. References Gamble, J.E. and Thompson, A.A., 2014.Essentials of strategic management. Irwin Mcgraw-Hill. Harrison, J.S. and John, C.H.S., 2013.Foundations in strategic management. Cengage Learning. hbr.org. (2017).Strategy Case of Andfound. [online] Available at: https://hbr.org/2015/09/case-study-should-this-startup-take-vc-money-or-try-to-turn-a-profit [Accessed 19 Oct. 2017]. 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